When thinking about the name of your business, branding your business should be your top concern.☝☝☝
Because that’s how people are going to find you!
And I know what sounds pretty simplistic, only I don’t think many business owners take that into account when picking a name for their business.
After doing quite a bit of research on marketing your business, the one thing that really stood out for me was how important it was to have a great business name.
It was 2011 when I was looking for a name for my new Image Consulting business. Read some really great books and all of them said the same thing, get a “catchy” name.
At the time, I already had a few names in mind (needless to say, those didn’t work out).
Fate + opportunity meet = NineFrogs
Here’s an example of what I’m talking about, let’s say this is the name of a Bob’s new business website:
That is one long name.
And bad enough Bob chose this really long asf name, he isn’t consistent.
That was the name on his website, now he goes on Instagram and opens an account with THIS name:
Notice the difference?
You need to be consistent in your branding.
If you are looking for me at NineFrogs, that’s the ONLY name you will find me under, or, Patricia D. Bokowski.
But, my business name is the SAME everywhere!
Think about the image of your business out there in the Google world?
In the business world?
Are you making it easy for prospective clients to find you?
These are the questions you need to be asking yourself?
“WHAT’S IN A NAME? THAT WHICH WE CALL A ROSE BY ANY OTHER NAME WOULD SMELL AS SWEET!” / Kermit the Frog🐸🐸🐸
Do you know?
What are you selling?
How are people feeling when they think about your business🐸🐸🐸
And so how did it come to be NineFrogs?
FROGS are lucky in Feng Shui 🐸🐸🐸
I’ve always been into numerology and how numbers affect our lives. 🧐🧐🧐🧐
One Frog, two frogs…NineFrogs! 🐸🐸🐸🐸🐸🐸🐸🐸🐸
So began the Magic of NineFrogs ✨✨✨
I knew at that moment I was onto something BIG👊👊👊
Now think about your business.
If you have one already, are you being consistent with your name across social media, your promotional materials, your business card?
Are you making it easy for people to find you? And yes, I know I keep asking that, it’s because it’s so freaking important.
Here’s another pet-peeve I have, and if you haven’t picked your name, this will give you some food-for-thought.
- Make sure everything on it legible. Not in some microscopic print that you need a magnifying glass to read.
- For the love of God, do not pick some long asf name like:
Instead try something like:
See the difference?
The end game is making as easy as possible for people to reach you, find you and most importantly, do business with you!✔✔✔
Patricia <3 always
NineFrogs ~ Be so good they can’t ignore you!